about

I have been communicating
since before I could walk.

My mother used to say I started talking before I was one. By three, I had taken to walking up to strangers and introducing myself by full name and age. Nobody taught me that. It was simply, as far as I was concerned, the obvious thing to do.

Words were the first instrument. The second arrived when I was twelve — a guitar my parents brought back from Spain. What I discovered, once I started playing, was that I also had a singing voice — unexpectedly good enough to give me a first career as a nationally acclaimed singer before the age of eighteen. That voice led me to Radio Lëtzebuerg — and from there into four decades of broadcasting, publishing, television, executive coaching, and public life — in four languages, in rooms where the decisions were real and the consequences followed.

I did all of it — the stages, the studios, the television, the events. Because I wanted to. Because the challenge demanded it. Because a perfectionist does not leave something undone simply because it is uncomfortable. And because, honestly, the applause was not unwelcome.

What I know about myself is this: I can hear myself. Watching myself back is another matter — and that, as it turns out, is where most people find themselves too. Because most communication does not happen alone in front of a microphone. It happens in front of other people, with a body that is saying things whether you intend it to or not. Voice is only part of the story. What you do with the rest of yourself is the other half — and the harder one.

I am Luxembourgish, born in Esch-sur-Alzette. In 2014 I founded KACHEN — Luxembourg’s first trilingual food and lifestyle magazine — and built it into the country’s leading lifestyle media company over the following decade. I have written five books on Luxembourg history, sat on the city council, and been in enough boardrooms to know exactly what it costs to speak in public when something real depends on it. A sixth book is taking shape, slowly.

I do not take myself too seriously. As you can see.

Bibi Wintersdorf — black and white portrait by Yves Kortum

“There’s power in looking silly and not caring that you do.”

— Amy Poehler
in their words
“I have known Bibi Wintersdorf for 30 years, beginning with her excellent work for the Luxembourg Government, in particular as the very dynamic go-to person at the Luxembourg Embassy in Germany. She has been the discreet engine behind many official visits to German Government entities, cities and companies where I have accompanied the Crown Prince of Luxembourg. Bibi was also the reliable solution for helping people with specific economic and cultural projects in Germany. I have seen her over the years amassing a wealth of experience and knowledge in communication and public affairs work, and people love to work with her. I take great pleasure in seeing her being so successful, and would recommend her broad talents to anyone with a need to effectively communicate.”
— Egide Thein, Chairman, Truth Technologies; former Consul General of Luxembourg in New York; former Chief of Staff (ADC) to Crown Prince Henri of Luxembourg
“Bibi is not only a highly professional and committed person in many domains of culture, she is also extremely patient in the research work she does for her different publications on Luxembourg and its social and cultural history. I would like to recommend her leadership competence and coaching skills, as well as her expertise in the different fields of communication.”
— Guy Dockendorf, former Director General, Ministry of Culture, Luxembourg (1989–2010); former chairman, Luxembourg and Greater Region, European Capital of Culture 2007
“I will always be grateful to the friend that introduced me to Bibi. Her exceptional quality character along with her extensive media and communication experience makes her a very valuable advisor and team player. She always takes care of the task, with professional pride, integrity and trustworthiness. She is a very creative and hardworking person that I truly appreciate having been introduced to many years ago.”
— Didrik Eiriks, Founder & CEO, GenCreo S.A., Luxembourg